Blog.

When I was young, I remember a two-week cross country road trip with my parents. From Seattle, we trekked across the Cascade Mountains,...

Are you different? If so, how? Is that a good thing? When it comes to business, when you deliberately choose to be different, it’s always...

There aren’t many businesses that offer as inconsistent hours in its schedule as the funeral care industry. Whether it’s Monday morning...

This seems like old news to most but a recent online article about people taking selfies at funerals prompted me to wonder if everyone...

Since 2008, tightening of budgets and spending has impacted all businesses, including death care. Funeral homes have scrambled to adjust...

A funeral home owner and customer once told me once that anyone can sell caskets but not everyone can provide great funeral service. He...

Marketing 101 tells you, in order to compete, you must define who you are and what separates you from your competition. Some services or...